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Katie Quinn, PhD

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Assistant Professor, Department of Marketing

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  2. Katie Quinn, PhD

Katie Quinn is an Assistant Professor of Marketing at Ï㽶´«Ã½. She graduated from the University of Washington in 2021. Her research focuses on consumer behavior and social psychology.

Biography

My research focuses primarily on how consumers perceive brand attributes and interact with brands in various contexts. Prior to entering academia, I worked as a Financial Analyst for Epic Systems and during my graduate studies, I worked as a PhD brand consultant for DNA Ï㽶´«Ã½. In my free time, I mow the yard, watch college football, play with my three kids, and review sports books on Instagram (@TheSportsLibrarian).

I teach and do daily life under my married name, Katie Quinn, and I publish under my maiden name, Katie Spangenberg.

Education

  • Ph.D, Marketing, University of Washington, 2021
  • BBA, Finance, Gonzaga University, 2011

Courses Taught

  • Marketing Research
  • Brand Management
  • Introduction to Marketing

Publications

  • Connors, Scott, and Katie Spangenberg, (2024), “The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness,” Forthcoming in Journal of Advertising.
  • Bauer, Christoph, Katie Spangenberg, Eric R. Spangenberg, and Andreas Herrmann (2022), “Collect Them All! Increasing Product Cross-Selling Using the Incompleteness Effect,” Journal of the Academy of Marketing Science, 50, 713-741.
  • Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2021), “Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses Amongst Overweight Identifiers,” Journal of Advertising, 50(2), 97-118.
  • Isaac, Mathew and Katie Spangenberg (2021) “The Perfection Premium,” Social Psychological and Personality Science, 12(6), 930-937.
  • Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2020) “Crowdsourcing the Implicit Association Test,” Journal of Advertising, 49(4), 495-503.
  • Spangenberg, Katie, and Justin Angle (2019), “Associations Matter: Revisiting the Threat Typology Model,” in Mark R. Forehand and Americus Reed II (eds), Handbook of Research on Identity Theory in Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.